STRAY TGTS OZ VSTRS BY TXT

STRAY, which has grown at over 30 percent a year since it was launched in 2001, has launched a txt promotion offering customers discounts and prizes. Recent research shows that 88 percent of travellers visiting Australia own mobile phones. Given that Australia is the main gateway to New Zealand for backpackers, Stray believes the ownership rate is similar for visitors here.

As a result the new txt in to win initiative has been launched to capitalise on this direct communication channel and increase bookings prior to independent travellers reaching New Zealand. The company is focusing on promoting the initiative in key off-shore
entry areas to New Zealand including Fiji and the east coast of Australia.

Stray and Spaceships MD Neil Geddes says: “We’ve noticed a significant increase in the number of travellers using mobile phones on their journeys, which provides us with another way to reach potential customers directly".

“Understanding your market and how to interact with it is vital to the success of any brand and we’re anticipating a great response given the initial feedback from trials, with our main aim to stimulate interest prior to getting to New Zealand” he adds.

By Inside Tourism, www.insidetourism.com - 13th April 2006